Traffic may not be converting for many reasons. Here is how you can start evaluating and troubleshooting. Read Your Copy Is the copy about you or is the copy about the benefit to the end user? What we mean by this is are you saying “our product does XYZ” instead of...
Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines...
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