BEST Tips to Getting More People to Open Up Your Email
E-Mail Marketing Tactic #1: Announce Big Sales
Always let your email subscribers know when a big sale is coming up. Do not
wait until the last minute, however. Give your email list members a fair heads-up,
and then send another reminder or two before the big sale day. If the sale
stretches across several days, be sure to let them know this as well. If a coupon
code has to be used, make absolutely sure it is included in the email.
E-Mail Marketing Tactic #2: Use Strong Subject Lines
The subject is what brings people to determine whether or not they hit the delete
button automatically or whether they actually click on, open, and read the email.
Without an interesting or intriguing subject line, customers might not even bother.
Come up with something clever that will grab their attention and make them want
to open the email. Use creative one-liners or fun catch phrases. You can also cut
right to the chase and say something like: 50% Off All Products For The Next 72
Hours! Another powerful way is to ask a question like: Did you download your
free report yet? The point is, if it makes the reader open the email, then the
subject line has done its job.
E-Mail Marketing Tactic #3: Make the Call to Action Clear
In other words, always let your customers know what you expect of them, and
what they can expect of you. Whether it is a sale with free shipping if they
purchase $25 or more worth of products, or a free promotional offer or item if
they attend a local event, you need to make the message clear. Any "fine print"
should always be out in the open so the reader knows any catches, details, or
other provisions they have to meet well in advance.
E-Mail Marketing Tactic #4: Use Social Networking to Your Advantage
Facebook is all the rage right now, so be sure to include a reminder to have your
email readers click "like" for your company on Facebook. You can easily include
this link inside of the email, so all they have to do is click the icon or link, and it
takes them right to Facebook with the option to click on the like button. Facebook
is currently showing a valuable asset and additional help to businesses all over
E-Mail Marketing Tactic #5: Include Fun, Informative Content in Your Emails
You do not have to make every single email a sales pitch. Instead, include some
interesting information about your product, how it can be used, or another topic
closely related to your business. If your email subscribers tend to get nothing but
sales letters, they may begin deleting them. However, if those emails make for an
interesting read, they might just press onward and even go to the website and
make purchases or ask questions.
E-Mail Marketing Tactic #6: Take Advantage of the Holidays
The holidays, especially major ones, are a good time to market your product or
service. Use this to your advantage in emails by creating special, holiday and
email only discounts. You can get creative by offering special holiday related
items, or just have sales during select times of the year.
E-Mail Marketing Tactic #7: Avoid Spamming
If a customer makes a purchase on your website but does not opt in to being on
your email list, do not send them emails or add them to the list unsolicited. This is
a sure fire way to turn someone off, and have them spread the word about your
spam emails. Instead, offer for people to join the list on their own when they are
on the home page, inside of the shopping cart, or at check out. You never want
to make customers feel as if the emails they are receiving are forced.
E-Mail Marketing Tactic #8: Create Target Lists for Different Demographics
New mothers might only want to receive emails about goods for babies, while a
man will certainly not want to hear about the latest heels and handbags you have
to offer. Instead, create several different email lists for various demographics, so
you can easily reach the people who want to read only what they get in their in
box. Try to hone in on your current customer base by offering surveys to get a
better idea of the age and sex demographics you are receiving the most
business from. This can make a huge difference when it comes to garnering
E-Mail Marketing Tactic #9: Keep the Quantity to a Minimum
Most people that join email lists like to get an email every now and then, but
every day or even once a week can be too much, unless the content is purely
informative and designed to be sent that way. Otherwise, marketing type emails
should be sent as sparingly as possible. Often, people only respond to these
types of emails when a good discount or offer is included. Otherwise they might
be prone to either just deleting them on sight or opting to unsubscribe. If you
overdo the number of emails you send, it's almost a guarantee you will see your
email database dwindle in no time.
E-Mail Marketing Tactic #10: Beauty Actually Does Matter
Make the emails you send out look visually appealing. Often, e-commerce
businesses send out text-laden emails that will bore the reader rather quickly.
Insert plenty of colorful graphics, and make each email sent have a different,
creative appearance. The eyes enjoy color and design, so come up with
something unique to send each time. No one wants to sit and read a bunch of
marketing babble. Instead, they want to get right to the chase and find out just
what the good deal is that you are offering.
E-Mail Marketing Tactic #11: Do Your Homework and Run Some Tests
Make sure your marketing emails pass the spam filter test. A lot of people have
spam filters set up to discard any emails that contain certain keywords. Often, the
subscriber’s individual email browser or host creates these filters. Find out what
words turn off the email servers and make them go on auto-delete. Also, check
your current database and make sure the email addresses you have are good
and up to date.
E-Mail Marketing Tactic #12: Make Welcome Back Offers
Make welcome back or come back offers to the people who either have not made
a purchase in a while, or only make one every so often. These special emails
usually offer the customer a special deal for making a purchase because they
have not done so in a set amount of time. How long you want to wait until you
make this kind of offer is up to you. In other cases, if someone comes back and
gives you their hard earned money, you can always send them a "welcome back"
email to entice them to return again.
E-Mail Marketing Tactic #13: Stay as Professional as Possible
While you want your emails to be entertaining and engaging, it's key to remain as
professional as possible. Be sensitive to your demographic. Always spell check
and grammar check your emails. Make your emails clear and express to the
customer or potential customer the exact purpose of the email without sounding
E-Mail Marketing Tactic #14: Refer to your Facebook Link Several Times in
Reiterate your sign up or Facebook links several times throughout the email.
Include it at the beginning and the end if possible. Try not to make it obnoxious or
overwhelming, but make it easy for people to click and enroll in your email
newsletters, sales announcements, or other contacts.
E-Mail Marketing Tactic #15: Be Personal
If you can, try to send out some personal emails to clients. Ask how they are
doing, and see if there is anything you can possibly do to assist them with their
business or personal needs in terms of your own company. Find out what they
feel is lacking on your end, and determine just what it is you can do to improve
their experience. By getting personal, you gain better insight into your clients'
individual needs and can better adapt everything as you see fit. Once you've
established an email relationship, it should much easier to get them to sign up for
more current, generalized emails.
E-Mail Marketing Tactic #16: Keep Track of Your Current Stats
Use a variety of software to look at different aspects of your emails such as how
many click through emails you are getting, how many people actually go from the
email, to your site, and then on to make a purchase, and how many people opt in
after getting an "introductory" email. By keeping track and stats, you will be able
to gauge how successful your marketing campaigns are.
E-Mail Marketing Tactic #17: Customize Your Bulk Emails
Even if you send out several hundred or even several thousand emails to
customers every week or month, adding a bit of a custom feel can help people
feel more comfortable. Try to use software that will include the person's name in
the emails. For example if John Doe signs up on your site, when he gets an
email it says, "Dear John" or "Dear Mr. Doe," so it has a more personal feel to it.
This type of marketing has shown repeatedly to make a huge difference in end
E-Mail Marketing Tactic #18: Use a Table of Contents if Need
If your message is long, use a table of contents or break the message down into
segments. Longer, content ridden emails should be broken down into a
newspaper style or even a book style so that the reader can skim through and
skip to the sections he or she is most interested in. In cases like this, be sure to
let the reader know the sign up link is featured at the beginning and end of the
E-Mail Marketing Tactic #19: Give Readers Formatting Options
Use the option to include a plain text version versus the HTML version of the
emails in case some people prefer it.
E-Mail Marketing Tactic #20: Allow Your Emails to be Read in a Separate Tab
Allow the option of emails that can pop up in a separate window. This way,
someone can "save" your email in another window and refer back to it later.
E-Mail Marketing Tactic #21: Double-Check the Reply Address
Do not forget that a lot of people probably plan on responding to your emails. Be
sure the sending email address is a valid reply-to address. This way, people who
have specific questions can easily reach you. Do not forget to frequently check
and reply to your emails!
E-Mail Marketing Tactic #22: Allow Readers to Unsubscribe
Always, always, ALWAYS include the unsubscribe option in every email.
Sometimes, people simply receive too many emails and can no longer receive
yours on a regular basis. While this happens sometimes, remember that you
don't like to get too many emails you do not read either. Not everyone you
contact will be a match for your company or e-commerce website.
E-Mail Marketing Tactic #23: Confirm Unsubscribes
Confirm your unsubscribes, and let them know you are sorry to see them go.
Remind them that they can always sign back up later if they prefer. This is not
only the polite way to handle people who decide they no longer want your emails,
but it also leaves them with a pleasant memory and the opportunity to change
their minds later on down the line.
E-Mail Marketing Tactic #24: Trim Down Your Emails
Try not to include too much in your emails. Flash and java are both great and can
do wonders for websites, but not only does it seem too much for a simple email,
many web mail and other servers simply will not display videos, etc in emails.
Use creative graphics and interesting information to draw in new customers, but
save the unprompted videos for your home page, or include a link to the videos
within the email.
E-Mail Marketing Tactic #25: Include Your Physical Address
Be sure to include your business' street address in your emails. This is United
States law, and it makes you look much more professional. Your current
business address should be included in ALL correspondence including emails,
invoices, and letters. If your customer prefers to respond or reach you by mail,
they can do so easily by having this information readily available.
E-Mail Marketing Tactic #26: Under-Promise, Over-Deliver
Always make you’re your promotion or whatever it is you are attempting to sell
lives up to the emails you send. If you are offering a certain discount, make sure
the code you provide is working on your website in advance. Never try to upsell
customers and then let them down by having non-working promotional codes, or
by adding a whole lot of stipulations in your promo once they get to the landing
E-Mail Marketing Tactic #27: Do Not Buy Email Lists
Instead, rely on your current customers passing the word on, or emails you send
as teasers or introductory emails. You can also promote your email lists on your
website and the odds are that interested parties will sign up there. Email lists that
you buy are typically either unreliable because they have non-valid email
addresses, or you are most likely reaching a demographic that does not fit your
niche. In addition, people who end up getting your emails because their address
is on a list may be offended by the intrusion.
E-Mail Marketing Tactic #28: Offer Rewards
Offer some kind of reward for people who opt in. You can offer free shipping, a
free gift with purchase, or any other type of welcome incentive. By doing this, you
can "hook" people in and keep them interested in your emails. That way, they
never know what to expect and what other great offers will be coming their way.
E-Mail Marketing Tactic #29: Experiment with Subject Lines
Try out different subject lines, and get a feel for the varying test results. In other
words, you can send out the same email to hundreds of clients or customers, but
change up the subject line for a segment of each. Then, determine using your
analytics software which ones are the most effective. This can really help you get
a feel for your demographics as well.
E-Mail Marketing Tactic #30: Speak to the Reader
Use language that makes the recipient feel as if you are talking directly to them,
or involving them in the process. For example, instead of saying "Click here to
sign up for the latest news and offerings," you can say, "Yes, I would love to be a
part of your exclusive insiders-only news, promotions, and updates." By making
the reader feel as if he or she is truly special (which they are), you are getting
them more involved in the process of customer-business relations.
Using these simple yet effective email marketing tips can be the difference
between a bland, boring every day email newsletter, and an exciting, dynamic
information packed email. Utilize your marketing and writing skills together to
create emails that will bring in new customers and entice existing customers to
bring you repeat business. It may take some practice and a few bumps along the
way, but soon you will be able to put together emails that will catch your
customers' eye and keep them interested in all you have to offer, year after year.