Simple Ways to Build Your List

List Building Secret #1 - Make Your Content Relevant Keeps Your Subscribers Happy And Boosts The Amount Of People Who Will Recommend Your Newsletter To Their Friends.

One of the biggest problems I see newsletter and ezine publishers having online is that they
write about subjects no one in their market is interested in. They just write about whatever
they think people want to know about without doing any of the research, which is a huge no no.

Another problem is, publishers who have a market well defined don't then write the content in
their newsletters that interests their readers. There is no use having an ezine on coin
collecting and running articles on stamp collecting just because you couldn't be bothered
finding the right content for your ezine.

This is easily overcome. Just send out an email asking your readers what they want to read.
Also sign up for other ezines in your market and see what they are writing about.

List Building Secret #2 - Add More Subscription Boxes To Your Website

Sounds simple enough, but few people actually do it. If you have a 100 page website, you
should have 100 newsletter subscribe boxes on your website.

You can integrate a subscribe box just about anywhere in a website. You could add one just
before an article starts, in the middle of an article or even at the end of the article.
As long as you have good content on your website, you won't have a problem getting people to
subscribe to your newsletter.

An interesting way to do this for a content site is as follows.
Have a look at this website and see what he does to get subscribers, it's very clever.

List Building Secret #3 -  Offer An Outstanding Bonus Or Gift

You can use:

List Building Secret #4 - Use Free Viral Ebooks To Get New Subscribers

Want to get thousands of new subscribers for your ezine without spending a cent on
advertising and you've tried all the methods above but you still want more?
Viral marketing is the way to go! Writing viral ebooks that get passed around
Writing viral books is nothing new, but it's still a great way to get your newsletter noticed.

There are a few methods you can use when creating viral ebooks.
You can either create them as a free product, or charge for them and give people the reprint
rights to the product so they in turn can give your product away while making some money in
the process.

I prefer the reprint right route. The key here is tho, once the momentum of the first book
wears out, write another and another and another and another! All in the same method, all
with reprint rights and all with your newsletter subscribe from plastered in them.
The goal really isn't to make money from the sales of the book, it's to get more subscribers.

So again, find a group of publishers in your markets, let them know you created a new ebook
with sales letter that they can use and plug straight into their website and give them a mailing
promotion to use and tell them they can have the book for free and that they can either sell the
book or the book and the reprint rights to their customers.

This is easy money for them and more subscribers for you!

Doing audio interviews with experts in your field also is a great idea to get more subscribers.
I'm not going to get into how to create audio products as that's a whole other book, but
interviewing experts over the phone and recording it on mp3 will get your newsletter splashed
all over the Internet, especially in fields other then Internet marketing where people don't
expect to get this much quality information for free

When you take marketing tactics from the Internet marketing field and apply them into other
niche markets where they have never been seen before, you will get noticed more. Everything
has been done in the Internet marketing field, we are all  immune to even the most brilliant
marketing tactics as we see them almost everyday, but other niche markets eat these things

Creating audio interviews isn't hard at all equipment wise and finding experts to interview is a
piece of cake.

Do you know how I find experts in any field almost instantly?Well most FAQ pages at FAQS.Org/faq/ have who its written by and an email address for
them. These guys are obviously knowledgeable in their fields, and they would make great
experts to interview.

Tell them you want to interview them because you've read information they've written and it
was great and you think your subscribers would appreciate the information.
Most will do this without charging you a cent if you are outside the marketing field, they will
just get a thrill out of being interviewed.

Once you have these interviews, tell all the publishers you've been in contact with recently that
you have this great set of mp3's just completed and you want to offer them for free to their
Setup a section on your website with the download link to these mp3's and also put a subscribe
form near them for your newsletter and you will be surprised how many people will sign up
AFTER they listen to your mp3s.

Don't make is so these people have to sign up for your newsletter before they get the mp3s.

List Building Secret #5 - Use Pop Up Windows

Pop up windows are still effective ways to get subscribers, especially in niche markets.
Creating popups on your website is as easy as pie. There are however a few different type of
popup windows you can use.

The pop up window on exit, which pops up after you leave a website and the popup window on
entry which obviously pops up when you first go to a website.

I prefer the exit popup. So when someone leaves  a page on your website they get a popup
window asking them to subscribe to your newsletter.

This can get annoying so what you want to do is use a popup that allows you to tell if a persons
already seen your popup before so it won't keep showing.

You can find these sort of popup scripts at.....
Or if you want a piece of software to do it for you, check out

List Building Secret #6 -Use Name Squeeze Pages

Name Squeeze is a big buzz word lately and it's something people having been beating to
death, but it really does work.
Name Squeeze is nothing new, it's just that Jonathan Mizel gave an old technique a new name
and new appeal. Good marketing on his part.
The best way to explain a name squeeze page is to show you a good example.
This is a great name squeeze page. Basically, what a name squeeze page is, is a simple
subscribe form that then leads them to either a free report or a sales letter.
Sign up for the following name squeeze pages to get a good idea of what to do.
Notice how these sites have nothing to do with Internet marketing? But they are ALL pulling
in tens of thousands of dollars monthly. is pulling in hundreds of
thousands of dollars monthly.

List Building Secret #7 - Buy Leads With Co-Registration

Quick and easy way to get subscribers, but not the best way. That's how I describe Co-
Some marketers swear by it and have great results, others fail and have to throw out the entire
list they brought because it's riddled with fake addresses, spam complaints and basically
freebie seekers.

So what is Co-registration?

Basically its building lists by buying subscribers from a 3rd party service.
Here is how Dr Raplh Wilson put it.....
"Co-registration is a widely-used approach to increase the size of your e-mail lists. Co-
registration works this way: After completing a subscription form or upon leaving a website,
visitors are invited to subscribe to one or more e-zines. If yours is listed among these and the
site gets a substantial amount of traffic, you'll begin to receive a number of subscriptions. "
Have a look at the two best Co-registration companies to see what I mean.

What you do is you pay a fee to these companies per subscriber. So everytime they supply you
with a new lead you pay them a fee. Usually around 15 cents to $1 depending on the niche
market and if you want double opt-in or single opt-in. Always go for double opt-in if you can.

The best way to make money from these types of subscribers is to first give something away
for free. Build trust with your subscribers. Sign them up for a free course, give them some
bonus products like you created before and remember if anyone asks to be removed from your
list, just do it! Don't argue with them ever!

That's the quickest way to get your newsletter shutdown.

List Building Secret #8 - Write Free Articles

While it's a given you will put your newsletter subscribe address in your resource box at the
end of the article, this is not the best way to get people to subscribe to your newsletter.
The best way is to write a few free E-courses that people can subscribe to via an autoresponder
and weave the links into your article.

Here is what I mean, and I can tell you now, HARDLY ANYONE is doing this.
Let's say you have a newsletter on Ice Fishing and you're in the middle of writing a few articles
to send out for publication. Here is what I would do.

I would go to, buy a monthly subscription to their service and then start writing
up 2 or 3 free e-courses on all things to do with Ice Fishing and plug them into my autoresponder.

Now why would I want to do this if I really want people to subscribe to my newsletter? Well,
article writing has come under attack by people who believe cutting peoples article bylines out
is acceptable. They just steal the content as their own. So instead of trying to fight these people
everyday of the week, I've accepted this is going to happen and I made provisions for it, and
infact, it probably works in my favor.

So in my article while I'm writing it, I would let the readers know there is this great E-course
for free they can sign up for. I wouldn't mention it was mine. I would just weave it into my
article and it looks like I'm providing them with a great free resource.
I would then provide them with the autoresponder link and how to sign up.
Also remember that when you write your resource box for your article, you don't have to get
them to go to a webpage to sign up for your newsletter.You can put your newsletter subscribe information in your resource box like this....

"To get more information on how to catch more bass on a weekly basis, sign up for our
newsletter by sending a blank email to"
List Building Secret #9 - Use A Sales Letter To Get Subscribers
This is something I've seen a lot of lately. People using direct sales letters to get new
subscribers for their newsletter. They are actually creating a sales letter like they would for a
product they are selling, and at the end of it, instead of an order button, they have a subscribe
here button.

You wouldn't even know by reading the sales letter that its not for a product until the very end.
This gives people the WOW factor. You make your newsletter sound so valuable that when
they find out it's free, they go "WOW, I can't believe they are giving all this information away
for free". This is pure marketing at it's best, and it's exciting. Marketing is meant to be exciting, just like

List Building Secret #10 - Using Mp3s To Get More Subscribers

Doing audio interviews with experts in your field also is a great idea to get more subscribers.
I'm not going to get into how to create audio products as that's a whole other book, but
interviewing experts over the phone and recording it on mp3 will get your newsletter splashed
all over the Internet, especially in fields other then Internet marketing where people don't
expect to get this much quality information for free

When you take marketing tactics from the Internet marketing field and apply them into other
niche markets where they have never been seen before, you will get noticed more. Everything
has been done in the Internet marketing field, we are all  immune to even the most brilliant
marketing tactics as we see them almost everyday, but other niche markets eat these things

Creating audio interviews isn't hard at all equipment wise and finding experts to interview is a
piece of cake.

Do you know how I find experts in any field almost instantly?
Well most FAQ pages at FAQS.Org/faq/ have who its written by and an email address for
them. These guys are obviously knowledgeable in their fields, and they would make great
experts to interview.

Tell them you want to interview them because you've read information they've written and it was great and you think your subscribers would appreciate the information.
Most will do this without charging you a cent if you are outside the marketing field, they will
just get a thrill out of being interviewed.

Once you have these interviews, tell all the publishers you've been in contact with recently that
you have this great set of mp3's just completed and you want to offer them for free to their

Setup a section on your website with the download link to these mp3's and also put a subscribe
form near them for your newsletter and you will be surprised how many people will sign up
AFTER they listen to your mp3s.

Don't make is so these people have to sign up for your newsletter before they get the mp3s.

List Building Secret #11 - Archive Your Newsletter Copies

Sometimes people are hesitant to give any sort of information away over the Internet,
especially there email addresses even if what you are offering is free, due to spam.

But if you allow people to read your back issues without having to signup for your newsletter,
this will show them what type of content you do write and will make them want to join.
You would think having your newsletter issues archived would cut back on subscribers
wanting to subscribe because they can get it without giving their email address away, but this
is not true.

What you do is tell them on the website that newsletter subscribers get each issue 2 weeks
before non subscribers.

List Building Secret #12 - Use A Paid For And Well Known Autoresponder

I can't stress this enough. Don't use free Autoresponders or mailing lists! These services can
go down at anytime and are not professional looking at all.
Plus they also get used for spamming and are abused badly.
I use and never had any problems at all. They offer all I need.

List Building Secret #13 - Use Free Forum Posting

This is a great way to get not only more subscribers for your newsletter but recognized as an
expert in your field. By posting helpful suggestions in forums in your market, you will get a lot
of good attention.I'm not going to get into a whole lot about this subject as it's pretty easy to get started.
1) Find forums in your niche
2) Read some of the back posts and see whos the boss, who posts good content and what the rules are
3) Start posting with informative information and include your little newsletter byline at the
end of your post or in your signature file. What most people have a problem with is not writing good posts, but finding the forums to post in.

Now that work is done for you. Just enter the topic your newsletter is on into the website
address below and you will find all the forums you could possibly want on those subjects.

List Building Secret #14 - Trade Ads With Other Publishers

This is a simple method of generating new subscribers instantly. Basically, you place an ad for
other publishers newsletters in your newsletter and they do the same for you in return.
It's not something I'm a huge fan of, but it does work. But there are a few tips you should

Trading ad's for ad's with other publishers works well when your mailing list is small and
growing rapidly. It's very hard to find suitable ad swapping deals that are worth your while
when you have 10,000 or more subscribers.
So how can you find publishers that are looking to trade ad's? Easy! Do a Google search for
the following. "your market here ezine"
"Gardening Ezine"
"Gardening Newsletter"

Then just contact all the publishers you can and ask them if they are willing to trade ad space
in their newsletter for ad space in your newsletter.
Don't just spam these people. Actually sign up for their ezine, look at their website,
personalize any contact you make with them so they know you're not just harvesting email
addresses and you will do well.Some of the time you don't even need to trade ad's with people in your exact market. Let's say just because you run a gardening ezine, that doesn't mean you can't trade ad's with landscaping ezine. Do you get my drift?

List Building Secret #15 - Setup A Contest

This is my favorite method. Basically what it is, is you get a group of publishers all to agree on
running a contest to their lists and you run the same contest to your list.
To enter this contest, these subscribers from your list must subscribe to the other publishers
lists and vice versa.

The contest could be for anything, depending on your market. Perhaps the publishers you
contact all have ebooks for sale, you could give a free copy of all your ebooks out to the winner.
Anything with value with work.
You then setup a domain for this specific contest and put all the information needed on that.
You then tell your list about the contest and where to go to enter and how. Everyone on your
list who enters then gets subscribed to the other publishers ezine and you get their

Here are the steps.....
1) Find 4 or 5 publishers in your market
2) Contact them and tell them your idea and that you are willing to do all the work, all they
need to do is give you there signup information and something to offer for the contest
3) Setup a domain name and website/sales letter that tells people how to enter and all the
information needed
4) Write a mailing piece that each of the publishers can use to promote the contest.
5) Get a firm date when these publishers will run the contest mailing piece and how often
6) Send these publishers the names and email addresses of subscribers
7) Add the subscribers to your list, make sure you check for duplicate email addresses so you
don't add people already on your list
8) Pick a winner!

List Building Secret #16 - Do An Article Recommendation

This is something I learnt from Greg Schliesmann and I only wish I was one of the publishers
he joint ventured with in this deal, as it resulted in thousands of new subscribers for everyone involved.
(There is a really great article Kirt Christensen published written by Greg and you can find it
at or )

What you do with this idea is get together 4 or 5 publishers again, they could be the same ones
as before and get them to agree on running an article that you wrote.
That's it, nothing tricky, and if they agree to running this article they will get thousands of
new subscribers virtually overnight.

What you do is you write an article about the best newsletters in your market, and those would
of course be the publishers who agreed to run your article.
Make the article objective, don't just blatantly plug newsletters, write it like a news reporter
would. Everyone who runs the article will get subscribers and you will get subscribers and
everyone will be happy.

Sometimes you have to make things happen, especially with Internet Marketing, don't wait for
people to contact you, YOU make it happen and you can do that, it's not hard, just think
outside the box.

This method will also work for paid products aswell. You don't just have to plug newsletters,
you could get all the publishers together and write an article about the best products in your
market. This way everyone can make sales and affiliates sale just by running the article.

List Building Secret #17 - Thank You For Subscribing Page

Simple enough. Get a group of publishers together and tell them you want to send new
subscribers of your ezine to a page that recommends signing up for their ezine and that they
do the same.
You see it all the time. You subscribe to an ezine you see on a website and once you subscribe
you are taken to another page that recommends other peoples newsletters that you should join.
This is pretty much a localized version of co-registration, but it costs you nothing.

List Building Secret #18 - Buy Ezine Solo Ads

When ever I advertise with ezines it's usually solely with Solo Ads. These are ads that are sent
out by themselves, unlike classified and other ads that go out in the ezine itself.

This ad will go out by itself, so it needs to be a fairly good length. While some people say
shorter ads work better for the simple fact the reader has less to read, in reality, a very well
written longer solo ad will pull much much better. There are usually word and length limits to these ads so when you are creating them, it might be good to check around at what the normal length of a solo ad is in your industry.

You might even check out the posting guidelines for other ezines so you can know exactly how
long they like their solo ads.

The best bet to make a compelling solo ad is to work really hard on the headline. If you can
write a very compelling headline for your ad, the rest of the ad should follow.

List Building Secret #19 - Submit To Ezine Directories

The best ezine directories are paid for and they are: and
Here are some free ones:

List Building Secret # 20 - Use Classified Advertising In Ezines

These are small ads, usually four or five lines long that go out in the ezine itself. They don't
work anywhere as well as solo ads, but they are cheap as chips. The secret here again is to
write a very compelling headline.

The best way to use classified ads (the best way to use any advertising on the Internet) is to
send them straight to your opt-in mailing list from the ad, where you might be promoting a
free course via autoresponder all about your product. Once you have their email address, you
can contact them over and over again until they buy or unsubscribe.
This is by far the best method of advertising with classified ads.

List Building Secret #21 - Use Top Sponsorship Ad's In Ezines

These ads are at the top of the newsletter and are usually the first thing people read. They
usually cost about half the price of a solo ad, but they usually don't pull anywhere near as well.
They are also usually 5 to 8 lines long, and you should really concentrate on your headline,
and leading them straight to your autoresponder.

List Building Secret #22 - Network All You Can

Every where you go, network with people.  You never know exactly who you might run into.
Let as many people as you can know about what you do and that your the best at it.
Going to seminars and trade events is a great way to network with people in your markets and a great way to start building relationships with key online businesses.
You never know who might be able to help you with something down the track.

List Building Secret #23 - Create And Sell Ebooks With Reprint Rights

This is just a very quick overview, but if you want more information on creating Ebooks, I
suggest you visit 2 sites.
My favorite site is and Bryan Winters’ exclusive membersite at It's full of the best information on marketing and the cost is very low compared to what you get from it.
A viral marketing Ebook is a book which sole purpose is to be spread around the Internet
quickly, by any means possible. It's not meant to make you money on the front end. You want
other people selling it and giving it away to as many people as possible.


Because the inside of that book is full of affiliate links to other peoples products and every
time someone gives away your book or sells it, (depending on how you want to do it) more
people will be seeing your affiliate links, and this is costing you what? NOTHING? Exactly!
The best examples I could give you of this process would be by Yanik Silver. He created 2
marketing books that spread over the Internet like wildfire. He gave everyone who purchased
the book for $19 or $17 (depending on the book) the rights to sell it or give it away to their

Needless to say, thousands of people starting selling it and promoting it all over the Internet.
To this day, he is still earning good money from that book, plus he became one of the most
well known Internet Marketers to date. So how do you go about creating your own viral marketing Ebook?

Here are the steps.
1) Come up with a product idea based on your affiliate program you've already
chosen and are already promoting.
Coming up with ideas isn't hard. For example, and I know I use this example a lot, BUT, If you
are going to be promoting a sports betting affiliate program, why not create a book on
becoming a successful punter. Then throughout the book, you can recommend your favorite
sports betting affiliate program.
101 insider secrets to sports betting
How to bet with other peoples money
A good way to come up with ideas is to look at what others are already selling and mimic that.
You don't need to recreate the wheel here, so PLEASE don't make things harder then they
have to be.

2) Get the tools you need to succeed
You are going to need a few tools here.
A) A domain name
I register all my domain names with for under $9 a domain
name, which to me is pretty darn cheap. You want a fairly short domain name that describes
the content of your book fairly well.
Here's an example for you people promoting sport betting affiliate programs.

B) Webhosting
Let me say first, you get what you pay for. This has never been more true then with
webhosting. YOU NEED a good reliable webhosting company with 24/7 technical support. If
your site goes down and you can't contact anyone to help you get it back up, you will lose sales
and a lot of them.
I recommend you use for the simple fact they offer all you
need, plus a lot more for a reasonable price.

C) Autoresponder
You will need this so you can contact your prospects that don't purchase straight away. This is
where you will give away your free course or someway to entice them to give you their email
address so you can contact them periodically. Check:

D) Credit card processor
Just use http://www.    clickbank    .com    . This step is too easy. They will let you accept all major
credit cards and start an affiliate program for a one time setup fee of under $50. They do take
a percentage of every sale, but this is so much cheaper then getting your own merchant
Just about everyone selling Ebooks online is using Clickbank.

E) Ebook Software
You will more then likely want to create your book in PDF format so everyone can read it.
Some Ebooks come in EXE format, but mac users can't read that format, so I find it best to use
PDF. You can create your book with for a fairly cheap price.

F) Graphic Design Software
If you are anything like me, your artistic abilities peaked at age 7. So instead of busting my
hump to create my Ebook covers and website graphics I use
http://www.ecovergenerator.comand for all my graphics.
They are great pieces of software that you can use instead of hiring graphic designers.
I do however recommend one graphic designer by the name of Brian Terry. You can view his
work at

3) Outline your book chapters into articles
Writing a whole book in one sitting is hard, and trying to write a book without outlining the
chapters is nearly impossible. My first book I ever wrote took me over 6 months but now most
of my books take me less then a week to finish and that is with a sales letter and website up.
All you have to do is think up 12 to 15 article topics in sequence and write about them. Each
page should be around 700 to 1000 words, full of useful information, not information people
could get for free.

4) Write your content
Like I said just before, you need original content. There are too many books out there now
where people are just regurgitating information others can get for free and this lowers the
value of your book, which means less people will pass it around and even less will read it.
If you are really stuck with your writing, I suggest that you do the following. The best way to get a good amount of original information without writing it yourself is to
interview experts in the field. For instance, if you were writing a book about improving your
golf handicap, I'm sure it wouldn't be too hard to find some local experts who you could grill
in person, over the phone or even via the Internet and you can then put all that information in
the book. It's also a good selling point.
Also remember when your writing what the point of this book is. The point of the book is to
earn you an on going commission with affiliate programs, so don't feel like you can't throw
some affiliate links in, because you can, but make sure it's tactful and in place.
Another good idea would be to put a "Subscribe to my newsletter" section in your book as well,
so not only will you make commissions on sales, but also generate leads without doing any
extra work.
Make sure you clearly state in the front of the book, that the buyer can sell this book as his
own. State that he has Resell Rights to the product and can sell it or give it away if he chooses.
5) Create your sales letter
This is where you will be selling your book from and is critically crucial to your success.
Creating a sales letter takes a lot of work, especially if your new to the whole thing. The best
way and the way I use, is to mimic successful sales letters.

I recommend you have a look at the following sales letters selling Ebooks.
If for some reason you think you can't do this by yourself, you have 2 options.

1) Use software that helps put together your sales letter

2) Hire a copywriter
Software is great and there a 2 options out there. The first one is by Yanik Silver and
by Armand Morin. They are just as good as each other.
However, if you want to hire a professional copywriter, your looking at thousands of dollars,
plus royalties from your book sales.
Remember that your selling this book with reprint rights, which means when they buy the
book they can sell it as well. This is a huge selling point for you. You will also be giving them your Ebook cover, website graphics and sales letter to use to sell your product.

6) Plug in your free 5 day autoresponder series
The best way to write your free 5 day course that your prospect get via your pop up window is
to take chapters out of your book and put them in as a free teaser.
Remember to emphasize an urgency. You want to make these prospects who don't buy
straight away, feel like they are missing out on an opportunity of a life time and considering
the low price of the book, if they don't buy, more then likely they weren't really interested or
were freebie seekers from the start. Check:

7) Advertise!
Depending on your topic, you will want to target different people. However, no matter what
topic your selling on, there is one market who will want your book for the sole purpose of
selling it, and that's the Internet Marketing group.
Your book could be on Hippo's but all they care about is the fact they can sell it as their own.
This is why this type of book always does well.
The key is to target people in your market and then the Internet Marketing crowd.

List Building Secret #24 - Start An Affiliate Program To Promote Your Newsletter

If co-registration doesn't appeal to you, you could start your own affiliate program solely to
promote your newsletter. This has been done before with some success, especially if you know how much your  subscribers are worth to you, money wise.

If you know that every subscriber to your newsletter is worth 50 cents to you, you wouldn't
mind paying 20, 30, 40 or even 50 cents per subscriber to your affiliates, and that's a pretty
good deal for you and them.

Another way, another less risky way is to do the following. Create an ebook, or some sort of
digital product, with value, sell it for around $20 to $30 and give affiliates 100% of the sale.
You won't make any money selling the product, but you will get a huge mailing list of not only
newsletter subscribers, but customers.
You can see someone doing this exact thing at or

Affiliates are sending him thousands of new subscribers everyday and thousands of customers everyday, because he gives them 100% of the sale of his ebook.
List Building Secret #25 - Use A Dynamic Email Signature
This is so simple, yet people forget to even do it or do it properly. If you send out quite a few
emails every day, this is a great method to pick up some new subscribers.
All you need to do, is at the end of each email you send out, have a 4 line ad for your
newsletter. You could use a classified ad you've already written for ezine advertising.
You will be surprised how many people will sign up for your newsletter.
List Building Secret #26 - Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be
said for the press release. It’s not dead, but its mission has evolved.
Those PR practitioners who are spreading these death rumors would have you believe that
press releases should never be written, nor distributed. I take issue with this old-school

Now, inundating the media with press releases has not been a good practice since shortly after
Edward Bernays opened the first PR firm in 1919. Any competent PR person has known for
years that garnering media coverage almost never directly happens due to a press release.
However, that is fodder for another article.
Let’s talk about the evolution of the press release into a solid tool for helping organizations
deliver key messages to multiple audiences in the digital age.
In the not-so-distant pre-Internet past, press releases were aimed solely at trade and
consumer media outlets. The media acted as the gatekeepers, taking your information and
making decisions about how, or if, to use it.
Organizations today are able to bypass the media filter in a number of ways, thanks to the net.
Consider this: both journalists and consumers use the web for research. More than 550
million searches are done daily via the web. And, every month, US web-users conduct 27
million searches at Yahoo! News, Google News or other news search engines. According to
recent surveys by Middleberg/Ross and the Pew Internet Project, we learn that:
- 98 percent of journalists go online daily
- 92 percent do it for article research
- 76 percent to find new sources and experts- 73 percent to find press releases
- 68 million Americans go online daily
- 30 percent use a search engine to find information
- 27 percent go online to get news
But you need to think differently about writing your releases in this new age. You can extend
the power of your press releases beyond the media by positioning them for search engine pick
up. In effect, your press releases become a long-lasting, online, searchable database about
your organization.

Once properly written with both readers and search engines in mind, you need to distribute
the release. PR Web™ and PR Newswire are my two favorite ways to get the message out. Both
services help you reach into the newsroom and beyond.
PR Web emails press releases daily to between 60,000 - 100,000 global contacts points.
Journalists, analysts, freelance writers, media outlets and newsrooms, as well as your average
web users are signed up to receive this information. Also, it distributes releases via FTP, XML
feeds and through a network of its own websites. PR Web-related sites are in the top 2,500
most visited sites. Every release sent out through PR Web is optimized for search engines, and
PR Web guarantees your release will be picked up by Yahoo!, which is the number one most
visited website on the Internet.

Does it work, you ask? Let me provide a recent example. I used PR Web to send out a release
about my client Brent Dees and his Focus Four training for entrepreneurs. The editor of
Leadership Excellence emailed me after seeing the release and asked Brent to write an article
for his magazine.
The granddaddy of press release services is PR Newswire, which distributes directly into the
central editing computers at daily newspapers, newsweeklies, national news services, trade
publications and broadcast newsrooms.
It reaches a total of 22,000 media points in the US alone. All releases are distributed to and
archived in more than 3,600 web sites, databases and online services. Additionally, PR
Newswire’s website is in the top 2,000 most visited sites on the Internet.
Finally, let’s take a look at the online media room. Its primary purpose is to provide
journalists with easily accessible data about the organization, such as executive bios, earnings
figures, key contacts and other solid, factual information. An organization also should place
news releases here, particularly those aimed at key stakeholders like employees, strategic
allies, and investors.

Technology savvy consumers often visit online media rooms for the same reason journalists
do: they expect to find factual information there.
Churning out releases and dumping them willy-nilly on the media is a dumb practice. But using releases as a strategic weapon to reach key audiences across the digital divide is smart
PR. Practitioners who believe the news release is dead need to evolve, or they will be the
moribund ones.
Harry Hoover is managing principal of Hoover ink PR <>. He has
26 years of experience in crafting and delivering bottom line messages that ensure success for
serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World
Mortgage, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and

List Building Secret #27 - Give Your Newsletter Personality
What makes you different from any of the other newsletters out there in your market? 1 thing
and 1 thing only.
Don't be a lifeless drone, add some spark to your writing, be funny, be witty, be controversial,
just don't be boring!
Tell a story. Stories are a great way to get people hooked before they realize you are actually
selling them anything at all.
Find below a story I used to promote a work at home affiliate program.
Are You Different?
I don't know about you, but I've always thought I was different to my peers. This is an amusing
story that will probably strike a cord with most people who read this book.
When the kids at my school were playing at lunch time, like kids do, I was setting up shop just
outside the main oval. The canteen at school never really sold much in the sweet variety, so I
use to bring mine to school from the local store as they were much cheaper and had more
I use to come to school with a bag full of lollies and let me tell you, I was one popular kid. Kids
were always asking me for lollies all day and it was getting very annoying, so I had to do
something quick.
I got sick of giving my hard earned pocket money lollies out for free, so I decided to set up my
own little black market lollies trade. I use to buy all sorts of different lollies you could not get
from school and I then raised the price 500%. I purchased lollies for 10 cents and sold them
for over 50 cents. The market was so big, I had to actually double my supply. In one day I
could make $20 just by selling lollies I brought for $5.
Of course, I had certain "high roller" clients that I would give cheaper prices to, which was
only fair, as they brought in most of my business. I also had a few people that you gave free
lollies too, just to keep the peace.Eventually more people started doing what I was doing and I had a little competition on my
I stopped selling lollies after a few months as the demand was getting to hectic and the local
store had called my mother.
I knew I had a passion in life, but I didn't realise what it was until I was in grade 10 and I quit
school to pursue a career in direct mail. Marketing was and is my life, I love it. I read
everything I can get my hands on and I have a collection of books that resemble a bookstore.
Of course back then I wasn't sure if I wanted to do anything seriously with marketing, but I
knew I didn't want to work for anyone but myself.
Everyday I stop and think about what I would be doing if I didn't find out about the joys of
working from home, and I never would have if it was not for my father who taught me there is
more to life then working 9 till 5 everyday.
List Building Secret #28 - Make Sure To Keep Your Newsletter Off
Spam Lists!

Here are some very useful tips to make sure you stay out of hot water when it comes to being
called a spammer.
* Make Sure Your Email Message is Compliant with the CAN-SPAM Law.
* Make sure your list is double opt-in
* Keep detailed records of all subscribes and unsubscribes. IP addresses, when they subscribed
when they unsubscribed.
* Don't ever purchase bulk email lists or harvest emails from the Internet
* If you use co-registration companies, make sure they are reputable and don't use shady
methods of traffic gathering.
* If you have an Affiliate Program, make sure you include an "anti-spam" provision in your
* Avoid using spam trigger words like "spam, free, special, guaranteed" etc....

List Building Secret #29 - Don't Buy Mass Email Lists

I was just reading a post on a well known marketing forum today and I read a post from one
guy who said he had access to a list of 800,000 email addresses from people who were
interested in making money.He said his friend owned the list and was willing to let him use it for a mailing, but he said not to mention his name at all in the mailing.

This should have been the first alarm bell for this guy. Not to mention that this guy wasn't sure
how the list was compiled or how the people subscribed to this list.
It wasn't even just one big mailing list, it was a bunch of lists stuck together.
If this guy does decide to mail to this list, he will be accused of spam, he will get into major
trouble and he will NOT make any money worth the effort.

Never EVER send emails out to lists you don't  know anything about EVER. Never buy bulk email lists.

List Building Secret #30 - Setup A Membership Site Just For Subscribers

Want to really boost your subscription rate? Start your own membership site solely for your
newsletter subscribers. You can see a real example at
The key here is to make sure your content is fantastic, so much so that you could actually have
paying customers for it.

Keep it updated constantly.

The problem with most membership scripts is their security features, or lack there of, and I've
found one script that I'm really happy with and it's under $100.
Another thing that can come in handy when running a membership site is an organizational
tool. If you've had any experience with running a membership site, after awhile you get quite a
lot of content and being able to organize that content for easy reading for your affiliates is

Article Manager -
is a content management software tool designed to let non-technical users manage a news-
oriented website. Manage articles and categories, multiple writers and editors. Upload images,
create content with the WYSIWYG editor, syndicate your content, and more. It can save a busy
webmaster hours of tedious HTML edits every day. 

List Building Secret #31 - Setup A Free E-Course For New Subscribers

This step doesn't have to be difficult. This free course is the vehicle to promote whatever it is
you want to promote, whether it be an affiliate program, your newsletter (which is a given) or
your own product. It will also be the catalyst that allows you to contact these leads as often as you want.

I will warn you now, however, that you don't want to contact them everyday, maybe not every
week, only when you have something substantial to email to them. This keeps your list happy,
and not full of junk emails that no one will end up reading.

First off though, we need a title for your report. No one is even going to subscribe if it doesn't
interest them.

This is where a lot of writers really wreck a perfectly good report. You have to make your title
as exciting and straight to the point as possible.

Here are a few examples of very poor titles.

  • Make Money Online
  • Migraine Relief Report
  • Create Your Own Products Easily
  • Play Cricket Like A Pro

I might have been a little harsh to say that they are poor titles, they just lack any spark or

Here are a few suggestions I have to spruce those titles up, and these can be used in any other
titles as well.

  • Make Money Online In 7 Days With Residual Income Affiliate Programs
  • Stop Migraines In 5 Easy Steps
  • Create Sizzling Digital Products Instantly, That Sell Like Crazy
  • Bat Like Border And Bowl Like Lee, Play Cricket Like A Pro!
  • So what is the easiest way to create your own free 5 day course?

The best way to create your free course is to write 5 or so articles yourself on the subject your
promoting and putting it into a free course.

The problem most people have when they try and do this is that they try and write thousands
of words all at once and they get tired and never complete it.
If you break it down into sections, it's a lot easier. For example, if I was to write a free course
on creating your own fishing lures for profit, I would write something like this.

Article 1: Why fishing lures are so profitable Article 2: How to create your own fishing lures from your table

Article 3: How to automate the whole lure making process

Article 4: How to market your lures offline

Article 5: How to market your lures on a budget online

And in each of these articles, I would weave an affiliate link into somewhere or mention my
newsletter. The information has to be of high quality and not just a blatant plug-a-thon. If you
do this, you will certainly get a lot of people unsubscribing from your list.

Of course you can't really just send your prospects a bunch of articles, you have to weave them
together. For instance, the first email they get could be a thank you for subscribing email, with
a don't forget to get your free gift line in there somewhere. This first email, you should try and
hook your prospects, so if you have an article section that's better then the rest, put it in the
first day.
List Building Secret #32 - Start Your Own Forum
This is a great way to get new subscribers to your newsletter. Building a community within
your website brings back repeat visitors, which means people will more then likely sign up for
your newsletter if they keep coming back.
You can see an example of this at and go look at the forum. He has his
newsletter signup form there and product recommendations. People love to help other people
and answer their questions, so after awhile you won't need to be answering many questions

The best way to start your own forum is to do it yourself with software and host it on your own
webhosting. Don't use a 3rd party service, especially free ones.
A good piece of forum software can be found at

List Building Secret #33 - Contact Previous Customers And Clients

This is just another simple method most people over look, but they don't realise just how
powerful it is.

If you already have a list of customers or prospects, tell them your starting an ezine and let
them know they can subscribe anytime they like and get all the information for free.
These people have already proven their interest in you or what your selling, so it makes
perfect sense they would want to hear from you more often then they already are (if at all!)List

Building Secret #34 - Setup A Continuous Thank You For Subscribing Page

This is something that no one is doing at all that I know of and I'm pretty sure no one is doing
it at all or ever.

As you know, when someone signs up for your newsletter at your website, they are then taken
to another page that confirms their subscription.
Most people just put something like "Thank you for subscribing to my newsletter, why not check out this product" and really don't make use of this extra bit of advertising that they have to use.

The idea I've been tinkering with is to setup a continuous thank you page. After your
subscriber signs up for your newsletter and they go to your thank you page, why not offer
them a chance to sign up for another newsletter or E-course you might have.
This way, you could possibly get the same subscriber on 3 or 4 of your lists. So everytime they
subscribe to one of your lists, they are taken to another thank you page that asks them to
subscribe to another of your lists, and so on.

I think this is a great idea and it's something I will be using a lot of.

List Building Secret #35 - Give Permission To People To Use Your Newsletter In Their Own Works

Tell people who are already subscribed to your newsletter that they can pass the newsletter on
to friends and also use parts or all of your newsletter in their ezine.

Of course you would get credit and a link back to your site. This is sort of like article writing,
just with your newsletter issue in replace of your article.

List Building Secret #36 - Send Testimonials To Products You've Used

This is an easy way to get a trickle of new subscribers daily to your newsletter. Whenever you
use a product or service you really like, send them a great, glowing testimonial and they will
gladly put it up on their website and put a link to your website with it.
The trick here tho is to get as many people who read your testimonial to your website and to
subscribe to your newsletter.

The best way to do this is to register a new domain name solely for catching subscribers from
testimonials, something catchy, and put a name squeeze page as your main page.You will slowly get a nice stream of new subscribers everyday for as long as the product or
service is selling for.

List Building Secret #37 - Get Other Newsletter Publishers To Mention You Constantly

One of the best ways to get free subscribers is to get other publishers to mention you
constantly. This build a relationship with their subscribers and when they join your newsletter
they will already know a lot about you and be looking forward to receiving your emails.
So how do you get other publishers to mention you in their newsletters? Do something news
worthy! Hold a contest, claim to know something no one else does, tell publishers a little tip
that you learn and that they are free to tell their subscribers as well.

Build relationships with these publishers and become their friends!